Tuesday, September 25, 2007

Too many marketing diacritics

You know I like gratuitous umlauts. But this goes too far.
The award for cramming as many weird symbols into a product name as possible goes to J/Ā/S/Ö/N brand natural products.

It hits the jackpot with both umlauts and a macron and doesn't rest there but adds slashes too. That is cool.

Discussions of gratuitous umlauts/macrons at Language Log:
Weird Tradename Umlaut
Modish Macron
Heavy Metal Umlaut

1 comment:

boredoom said...

I find those annoying or amusing. This one's annoying. What does a macron indicate, anyway?

Note that Swedish companies lose the diacritical signs when they go overseas, like Skanska, formerly Skånska. The only companies marketing themselves with umlauts are fake!

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