Friday, April 29, 2005

Ad syntax

Continuing the ad theme here. There's an airline ad I walked by this morning in the 33rd street PATH station that gave me a momentary pause.

The copy read (with approximation to font sizes and line breaks):

We know

How you fly

to LA is as important as when you fly.

This one sent me down the garden path. My first reaction was "They know how I fly, ok." Then I got to the "to LA..." part and was like, "huh?" Had to do some retracing of my steps there.

Clearly there is a need for linguistically-trained professionals in the advertising field. I think I'll go ask for a raise.

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